Imagine you want a tower.

The most beautiful one in your backyard, before your neighbor gets one.

The one that stands out, gets admired, maybe even becomes a destination others pay to visit.

You won’t build it yourself. You don’t have unlimited hours. Learning the skills takes time, and doing it alone gives you no leverage.

So you hire a team. An architect. A supervisor. Skilled workers. They know the score. They assemble the bricks. They make sure the tower stands tall.

You trade money for time. A fair deal. Delays happen, but usually, it works.

The Tower Builder

Now imagine a machine called Tower Builder.

It creates new rooms, extra height, decorations… anything you can imagine.

Fast. Cheap. What your team would have done in a year, it does in days, maybe hours. What used to cost tens of thousands now costs a few hundred.

A 100x improvement. A jump to another dimension.

You admire your tower at the end of the week. And then you see your neighbor’s… also built with Tower Builder!

Slightly different. But basically the same.

Soon, everyone in town has one. Different colors, different shapes. Same structure, still impressive, but empty.

Climb them, look around, and realize: every tower looks like every other tower.

What’s the value of your tower now?

Nothing special. Just another one of many.

The age of instant products

This is exactly the impact AI and no-code have on product building today.

Now, anyone can create websites, apps, automations, whole businesses in hours, not months.

Tools like Bubble, Framer, Lovable, even ChatGPT, let you do what used to take teams weeks.

Speed, scale, and cost-effectiveness, all with tremendous leverage. But it’s also a double-edged sword. Everyone now has access to the same tools.

Here’s the blunt truth: being able to build isn’t a competitive advantage anymore.

The market is flooded. Lookalike products are everywhere.

The easy wins are gone.

Building with AI and no-code: a playbook

Success today isn’t about building fast, it’s about building smart.

It’s about making sure your product solves real problems, delivers true value, and addresses a genuine need.

It’s also about building long-lasting systems with low technical debt: systems you can maintain, improve and scale without constant concern.

If you feel you can do it with no-code and AI, go for it.

But remember: to win long-term, products need to be strategic, well-executed, and purposeful.

Differentiation isn’t optional. It’s essential. It’s not enough to just launch something and hope it gains traction.

The best products aren’t just built: they’re built to change the game. That’s what will separate you from the rest in the flood of mediocrity.